The Competitive Position of Banyan Tree Hotels and Resorts

Number of Pages 20

The writer examines Banyan Tree and the way that the firm competes, including the sources of competitive advantage. The hotel industry is considered with the use of a Porter’s Five Forces analysis before the positioning and strategy of Banyan Tree is assessed. Ten sources are cited in the bibliography of this twenty page paper.


File: TS14_TEbanyan.doc


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