The Influence of Culture in International Marketing

Number of Pages 4

This 4 page paper evaluate culture and its’ influence in international marketing. The paper starts by defining culture in marketing terms and uses several product case studies from to evaluate the role and significance placed on culture in practice and realisation of international marketing strategy. The bibliography cites 5 sources.


File: TS14_TEpepsicul.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 1994-2025 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.