The Selection and Use Secondary and Gathering of Primary Data - A Practical Demonstration

Number of Pages 7

The writer shows the way that relevant data may be identified and gathered and then used to help a business decision. The case used by the writer is the opening of a restaurant, where the owner has to decide between a steakhouse and vegetarian concept. Data is gathered, including primary data to be collected from market research, in order to help make the decision.


File: TS14_TErestbd.doc


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