The Strategy and Performance of Apple Inc.

Number of Pages 46

The writer examines Apple Inc to assess the way it competes and the level of its performance. The assessment includes PEST and SWOT analysis, examination of the strategy and financial performance and consideration of the competitors. The paper ends with some suggestions for the way that firm may compete in the future. Twenty-eight sources are cited in the bibliography of this fourty-six page paper.


File: TS14_TEcaseapple.rtf


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