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Number of Pages 9
The writer examines the way that information technology, competitive advantages and the supply chain have led Betfair to a position of strength, with the dominant online position in the UK for betting. The right also considers contact points and the crossover target market with traditional bookmakers and the way that the company might develop strategies. One source is cited in the bibliography of this nine page paper.
File: TS14_TEbetfair.rtf
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