The iPod - The Price and Distribution Stratagem of Apple

Number of Pages 4

The iPod is a premium priced product. The writer looks at how and why this is the case even where there is a wide scale distribution strategy, including many discount suppliers. The implications of these strategies are considered in terms of potential for brand extensions and promotional activities. Seven sources are cited in the bibliography of this four page paper.


File: TS65_TEipodprice.doc


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