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Number of Pages 14
In fourteen pages and two parts this paper compares conventional marketing with that of the United Kingdom's Tourist Board in a consideration of differences and similarities with an itinerary of a 5 night tour of Warwick Castle, Cheddar Gorge, Bath, Stonehenge, Windsor Castle, Hampton Court, and Kew Gardens presented. Five sources are listed in the bibliography.
File: TS14_TEtourguide.rtf
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