UNILEVER'S MARKETING STRATEGY: DOVE AND AXE

Number of Pages 5

Outlines Unilever's marketing strategies for Axe, a male grooming brand, and Dove, personal-care products geared toward women. The paper discusses the branding differences, potential brand conflicts, and recommendations. There are 4 sources listed in the bibliography of this 5-page paper.


File: AS67_MTunimkt.doc


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