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Number of Pages 10
A 10 page paper assessing aspects of the use of rewards and incentives exchanged for personal information online for marketing purposes. Businesses contemplating rewards programs need to tailor those incentives to match the demographic aspects of the market segment they wish to target, and then set out to collect customers that they keep for many years. Rewards programs can help to accomplish that goal, but must be designed and executed well. Bibliography lists 22 sources.
File: CC6_KSmktgEcomInfo.rtf
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