Free Research Paper On Green Marketing
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Societal Marketing and Green Marketing
In fourteen pages this paper discusses societal marketing principles including Kotler's five concepts along with the triple bottom line notion along with green marketing, its environmental origins, and previous failures. Fourteen sources are cited in the bibliography.
A Facebook Group for Students - The Marketing Strategy
The writer presents an assessment of the target market and a proposal for a strategy to market a Facebook group with the aim of helping marketing and business students. The paper begins with an in-depth assessment of the profile and motivation of the target market and then looks at the way marketing may take place, including the use of word of mouth to create cost effective marketing. Nineteen sources are cited in the bibliography of this nineteen page paper.
Green Supply Chain Management
This 16 page paper examines the concept of the green supply chain; managing the supply chain in a sustainable or environmentally friendly manner. The paper starts by examining what a green supply chain is and how it may be defined and put into practice and the considers additional issues such as the potential benefits, costs, the key factors for implementation and then considers examples of firms that hover elements of a green supply chain in the UAE. The bibliography cites 18 sources.