Free Research Papers On Advertising

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Ogilvy on Advertising by David Ogilvy

    In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly 50 years of experience in the advertising profession is analyzed. There are no other sources listed.

  • Individual Autonomy and Advertising

    In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richard L. Lippke in 'Advertising and Social Autonomy' and that while manipulation may not occur choices are often either restrained or overpowered through the power of advertising. There is one source cited in the bibliography.

  • Does Clever Advertising Entice Consumers?

    This 3 page paper discusses whether or not advertising actually causes people to buy things they don’t need or want. It also explores the way in which advertising affects people’s lives, favorite/least favorite ads, most effective approach, and products advertised. Bibliography lists 2 sources.

  • The Future Of Television Advertising

    This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is being used for marketing purposes. Changes include technological advances and the increased number competing media channels. By looking at the way television advertising is used today and emerging patterns the paper discusses the ways television advertising is likely to emerge in the 21st century. The bibliography cites 25 sources.

Copyright © 1994-2019 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.