Research Paper On Brand Loyalty Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
The Importance of Brand Loyalty
The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equity, and the management of the brand asset. The paper is six pages long and there are five sources listed in the bibliography.
The writer describes branding in detail, paying special attention to the MacIntosh (Mac) brand, which is an example of passionate branding, which is also explained. The writer argues that part of the extreme loyalty of Mac users may be due to its passionate branding. The paper is fourteen pages long and there are nine sources listed in the bibliography.
Building Customer Loyalty Through Loyalty and Reward Schemes
This 17 page paper looks at the way that companies try and create loyal customers with the use of reward schemes. The paper looks at the use of reward or loyalty schemes, how and why they have become so popular and the way loyalty is seen in the real world, including the idea of polygamous loyalty and the way they may support brand values and their potential to provide differentiation. The bibliography cites 22 sources.