Research Papers on Advertising Issues

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Semiotic Analysis of Print Advertisement

    This 4 page paper is a semiotic analysis of a print advertisement for Big Red chewing gum. It argues that Big Red is using sexual innuendo to sell its product.

  • Endorsements by Celebrities

    In six pages products being endorsed by celebrities are examined through provided examples with reasons discussed why marketing campaigns feature celebrities, how the celebrity and product are matched and protection against scandals involving these celebrity pitchpersons by companies. Four sources are cited in the bibliography.

  • Developing a Digital Marketing Strategy for Southern Comfort

    In 2009 Southern Comfort to a brave decision and announced they would be using their entire marketing budget on digital media. The writer this is his decision and proposed the potential marketing strategy that could be utilized in line with this new approach. Four sources are cited in the bibliography of this four page paper.

  • Google's Entry into the Email Market (Analysis in Question and Answer Format)

    This 19 page paper examines Google and competitors, with attention to email programs. Five questions are answered. MSN Hotmail, Yahoo Mail and Gmail are compared and contrasted. Research is provided to support the assumptions. Bibliography lists 7 sources.

  • Different Generations and Marketing

    In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how marketing varies among the different generations such as Baby Boomers, Generations X and Y, and the Millenial Generation it wishes to target. Twenty five sources are cited in the bibliography with the inclusion of two tables.

  • Image Analysis Of Two Different Advertisements

    3 pages in length. The desire to enhance physical features with such tools as color and adhering objects to the body has held historical importance throughout the human time line. Whether for personal or cultural identity, adorning the body serves to distinguish social status and gender; some cultures engage in the practice of physical mutilation as an expression of beauty while others cover their flesh in permanent artwork. Contemporary society has not only continued the practice of personal adornment as a statement of identity but has done so to the point of tapping into the duality of vanity and insecurity, with women especially being targeted to always second guess their beauty by the barometer of media influence. Bibliography lists 2 sources.

  • A Proposal to Examine How The Effectiveness of Advertising May be Improved

    Advertising is undertaken to attract consumers and support sales. The research proposed has the aim of assesses the way that advertisements may have a direct impact on consumers and what factors may influence the consumers perception of an advertisement. The document is a fulfill research proposal including justification, research questions, literature review and methodology. Twelve sources are cited in this twelve page paper.

  • Spending and Advertising Microeconomics' Consideration

    In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer decisions are made, ROI on advertising, and spending ratio graphs are included. Eight sources are cited in the bibliography.

  • Impulse Buying

    A 4 page exploration of this consumer phenomenon. This paper identifies several factors that relate to impulse buying. Bibliography lists 2 sources.

  • Hypothetical 2000 Advertising and Marketing Plan for Budweiser

    In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, and suggestions that favor Internet advertising with traditional approaches. Nine sources are cited in the bibliography.

  • Advertising and the Internet

    In eight pages this paper examines Internet advertising in a discussion of marketing strategies and comparisons with conventional approaches to advertising. Seven sources are cited in the bibliography.

  • Ads, A Good and Bad Example

    This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering to the principles of AIDA, a method of evaluation for advertising, and the McDonald's ad is described as its antithesis. Three pages in length, three sources are cited.

  • Dell Computer Pop Up Ad Design

    This paper consists of twelve pages and designs an Internet pop up ad for Dell which examines the intrusive nature of pop up and also considers ad goals, anticipated ressults, Internet advertisging costs, ad placement and adjustment, as well as results. Seven sources are cited in the bibliography.

  • Arguing Why Advertising Should Not Be Considered 'Free' Press

    In two pages the argument that advertising should not be regarded as an example of 'Freedom of the Press' is presented. There is no bibliography provided with this paper.

  • CSR and PR Public Relations: Corporate Social Responsibility (CSR)

    In eight pages this paper examines public relations within the context of corporate social responsibility with Oxfam, Starbucks, The Cooperative Bank, The Body Shop, and Shell among the companies referenced. Six sources are cited in the bibliography.

  • The Development of Male Stereotypes in Advertising

    The way in which males are represented in the media and advertising has evolved over the last few decades. The writer considers stereotyping, examining what is meant by gender stereotyping and the way it has emerged for in magazine advertising. Seven sources are cited in the bibliography of this four page paper.

  • Children and Advertising

    In this paper that consists of five pages discussing with children advertising ethics are examined in order to teach them to make responsible consumer decisions and to protect younger children from being deceived by creative advertising. There are eight bibliographic sources cited.

  • The Oxymoron of Advertising Ethics?

    In a paper that contains eight pages the lines that should be drawn in the name of ethics are considered from an advertising perspective that considers tobacco and sexually exploitive advertising types. There are seven bibliographic sources cited.

  • The Perception of Ethics in Marketing

    This 11 page paper presents research findings based on a questions provided by the student to assess the perceptions of the general public regarding the presence and influence of ethics in marketing. The paper presents an introduction, methodology, findings and analysis of findings. The bibliography cites 7 sources.

  • The Ethics of Marketing to Children

    children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to marketing may need to consider when selling goods directly to children, when seeking to influence the children's perspective through indirect marketing. Seven sources are cited in the bibliography this five page paper

  • Marketing and Ethics

    In eight pages this paper considers marketing, the role of ethics, marketing research, advertisements, pricing, the American Marketing Association's Code of Ethics, and other pertinent topics. Five sources are cited in the bibliography.

  • Does Clever Advertising Entice Consumers?

    This 3 page paper discusses whether or not advertising actually causes people to buy things they don’t need or want. It also explores the way in which advertising affects people’s lives, favorite/least favorite ads, most effective approach, and products advertised. Bibliography lists 2 sources.

  • The Future Of Television Advertising

    This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is being used for marketing purposes. Changes include technological advances and the increased number competing media channels. By looking at the way television advertising is used today and emerging patterns the paper discusses the ways television advertising is likely to emerge in the 21st century. The bibliography cites 25 sources.

  • Camel's Cigarette Advertising Campaign Layout

    This consideration of Camel's layout for its advertising campaign consists of 6 pages and includes target audience, presentation, and message conveyance techniques.

  • Advertising in Wind Power

    In a paper of eight pages, the writer looks at the wind power industry. The capacity of the industry to support profitable advertising is explored. Paper uses eight sources.

  • A Porsche Advertisement Analysis

    In seven pages a Porsche magazine advertisement is analyzed with such criteria used as target audience, message, imagery, sociocultural appeal, encoding, and reference groups among ohters. The original advertisement copy is unavailable. There is no bibliography included.

  • A Software Advertisement Analysis

    In nine pages Microsoft Office magazine print advertisements are analyzed in terms of such considerations as psychological screens, cultural messages, use of reference groups, and target market. There is no bibliography included and the original advertisement is not supplied.

  • McDonald’s and Carlton Draught Beer Television Advertisements Compared

    This 12 page paper looks at the advertisements of two companies sending food and drink products in Australia. The advertisements for McDonald’s and Carlton Draught Beer are compact and contrasted, looking at which targets markets the companies are trying to attract, and the way that they are trying get the attention of those target markets. The bibliography cites 8 sources.

  • Persuasion Analysis of Mac Advertisement

    This paper analyzes an Online advertisement for Mac computers from Apple, Inc. The paper discusses routes to persuasion, psychological concepts and elements of persuasion. Discussion is directed at the Mac advertisement. There are eight sources listed in the bibliography of this six page paper.

  • Art Weinstein's Market Segmentation

    In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David Ogilvy's Ogilvy on Advertising.

  • A Successful Marketing Strategy: Clearly Contacts

    This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers. This paper includes the strategies such as low prices, quality contacts, and a money back guarantee. Bibliography lists 1 source.

  • Consumer Behavior and the Luxury Fashion Industry

    In fifty pages this paper examines the luxury fashion industry in a consideration of the industry itself, competition, 911 corporate impact, consolidation, media, purchasing, and a psychological discussion is also included. Twenty five sources are cited in the bibliography and there is also included a graphic illustration.

  • Mass Advertising and Consumerism

    In ten pages this paper discusses mass advertising and its impact upon consumerism. Seven sources are cited in the bibliography.

  • Advertising and Consumerism

    3 pages that look at how print media advertising has affected consumerism. There are 4 sources.

  • Advertising Effectiveness

    In five pages diesel X type Jaguar and Maybelline Sky High Curves mascara are examined in terms of their advertising effectiveness and message communication. Two sources are listed in the bibliography.

  • Effective Advertising and Digital Manipulation

    In five pages this paper discusses how advertising effectiveness can be achieved through digital manipulation. Three sources are cited in the bibliography.

  • SPSS Advertising Effectiveness Analysis

    In five pages advertising with SPSS is analyzed in order to ascertain effectiveness and assessments of both positive and negative product aspects are discussed. There are no sources listed in the bibliography.

  • Internet Advertising Effectiveness

    In six pages this research paper discusses the Internet with the focus being banner advertising. Three sources are cited in the bibliography.

  • Analysis of a Newsweek November 27, 2000 Print Advertisement

    In five pages the print advertising basic principles of sales pitch and 'bottom line' are examined in an analysis of a print advertisement for TWA featured on page 69 of Newsweek's November 27, 2000 issue. Five sources are cited in the bibliography.

  • Analyzing Martha Stewart Everyday Colors® Advertisement

    In six pages the full page advertisement featured in Budget Living's August September 2003 issue is assessed in terms of message effectiveness and audience appropriateness and determines both criteria is successfully met. There is one bibliographic source cited.

  • Print Advertising and Public Opinion Effectiveness

    Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an analysis of various magazine advertisements is included. Four sources are cited in the bibliography.

  • Sweden, Japan, and China's Automobile Advertising Practices

    In ten pages this paper examines similarities and differences in automobile advertising in Sweden, Japan, and China. There is the inclusion of a bibliography.

  • Integrated Marketing Communication and Creating Brand Awareness

    This 4 page paper is written in two parts, the first part looks at what advertising and promotion is so importance in an integrated marketing communication (IMC) strategy. The second part of the paper considers the way that brand issues and desired image need to be considered before formulating a brand strategy. Both sections are illustrated with examples from the marketing of Calvin Klein. The bibliography cites 5 sources.

  • Branding

    This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.

  • The Use of Psychology in the Development and Use of Brands

    The writer looks at how and why it is important for marketers to understand consumer psychology when they choose why and how to brand products or services. The paper includes a definition of brands and branding, and consideration of the way tht consumers may relate to products and/or brands. The paper ends with a case study of psychological branding. Eighteen sources are cited in the bibliography of this fifteen page paper.

  • Assessing Five Coffee House Websites

    This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.

  • The Mercedes-Benz 2013 Superbowl Ad

    This paper argues that although using blatant sex and sexuality to sell items is not immoral, when considering that there is still a gender pay gap, it seems wrong to objectify women, and highlight the male gaze. The Kate Upton commercial is highlighted. There are three sources listed in the bibliography of this three page paper.

  • Consumer Behaviour and Marketing a Hotel

    This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.

  • Benefiting and Educating Consumers Through Advertising

    In this paper consisting of four pages the benefits of properly *educating consumers particularly in the area of pharmaceuticals, online bankers, and online trading are discussed. There are six bibliographic sources cited.

  • Understanding the Consumer Decision-Making Process

    This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer decision-making process to increase sales and the way consumer satisfaction influences marketing strategies. The bibliography cites 2 sources.

  • Perceptions, Products, and Marketing

    In ten pages this paper examines how direct and indirect marketing is not selling products to the consumer but rather consumer perceptions. Fifteen sources are listed in the bibliography.

  • Societal Marketing and Green Marketing

    In fourteen pages this paper discusses societal marketing principles including Kotler's five concepts along with the triple bottom line notion along with green marketing, its environmental origins, and previous failures. Fourteen sources are cited in the bibliography.

  • Promotional Analysis of Harry Potter Books and Films

    In four pages this paper discusses the 'retailing' of the Harry Potter book and film franchise in an analysis of Internet, print, and television media promotion. Five sources are cited in the bibliography.

  • Crisis Communication and Social Media

    In a paper of six pages, the writer looks at social media in crisis communications. Using BP as an historical example, the paper reveals how social media can mitigate crises of public perception. Paper uses six sources.

  • Online and Print Marketing at Starbucks

    This 4 page paper compares the online and printed advertisements of Starbucks, looking at what they communicate, the way they support sales and try to motivate purchases and how they compare. The bibliography cites 3 sources.

  • Marketing Budget at Nike, Inc.

    The writer explains that Nike has more than one target market, it has several. The paper includes data regarding the proportion of income the company allocates to marketing and advertising. The company has adopted new and innovative alternative advertising strategies which are explained. There are five sources cited on the bibliography page of this three page paper.

  • Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

    For a brand to be successful the way marketing communication takes place is very important. This 12 page paper looks at three brands; Coca-cola, Pepsi and Sainsbury’s own brand to assess the way that they are marketing assessing the way that communications are used and their effectiveness in reaching their target market. The paper focuses on the marketing communication in the UK. The bibliography cites 6 sources.

  • Marketing Ethics and Their Evolution from 1960 until 2001

    In twenty pages this paper examines how marketing ethics have evolved over this three decade period with various examples provided. Twelve sources are cited in the bibliography.

  • Advertising in the Chinese Market

    A journal article published in Marketing Management titled "Building relationships through advertising," focuses on China and research regarding how the Chinese take to marketing practices. This three page paper examines the article and includes three sources in the bibliography.

  • International Marketing

    This 12 page paper discusses why companies engage in international marketing rather than a series of national marketing strategies. The paper starts by looking at models and theories that explain how and why companies internationalize and then looks at the way this reflects on marketing strategy choices. The paper argues as the companies get larger there is a natural progression to increased use of standardized international marketing. The bibliography cites 12 sources.

  • Marketing Lexus G's Series and Mercedes Benz E Class

    In eight pages these 2 companies' marketing strategies are contrasted and compared in topics such as Web sites, pricing, public relations, selling, distribution, promotion and strategies, product, marketing mix, relationship marketing, and target markets. Twelve sources are cited in the bibliography.

  • Ad Banning and Broadcast Media Advertising

    In a paper consisting of twelve pages the decision to ban advertising from the broadcast media is examined with the position supported that the media does not have the right to practice public consumption censorship. Seven sources are cited in the bibliography.

  • A Case Study of Profitable Business Strategies

    This paper provides an outstanding example of strategies and approaches for increasing profitability that is applicable to any business. The author provides recommendations such as advertising campaigns, maximizing assets, and efficient operations. Includes financial analysis graphs. This five page paper has no sources listed in the bibliography.

  • Marketing Strategies for Coca Cola

    In ten pages this paper considers Coca Cola in terms of its new product development, diversification, new market creations and penetration of markets with an evaluation of targeting certain niche markets and their effects on company positioning. Twelve sources are cited in the bibliography.

  • The Importance of Branding

    This 4 page paper uses the company and product WD40 as a springboard for a discussion on branding. Family branding and single item branding are compared and contrasted. Bibliography lists 6 sources.

  • Consumer Behavior and Product Packaging

    In five pages this paper examines how consumer behavior can be affected by the packaging of products. Seven sources are cited in the bibliography.

  • Product Packaging

    This paper argues that package design will make or break a product. Hine's work is discussed in this three page paper that includes three sources in its bibliography.

  • Powerful Radio and Television Advertising

    In fourteen pages this paper examines advertising's power in a consideration of how radio and TV ads target gender, cultures, and trigger emotions. Eight sources are cited in the bibliography.

  • Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

    This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.

  • A Case Study of The Frigidaire Company

    This paper provides a case study conducted by the student regarding Frigidaire's front-loading washing machine. The author examines reasons why such an innovative product failed to meet market projections by using the Four P's marketing technique. This six page paper has one source listed in the bibliography.

  • Soft Drink Industry Importance of PepsiCo

    In eleven pages this paper assesses PepsiCo's position in the soft drink industry with the uses of various strategic models including the Five Forces of competition and also discusses best cost provider, focused differentiation, focused low cost, broad differentiation, and low cost leadership. Six sources are cited in the bibliography.

  • The Branding of a New Range of Refrigeration Products

    Branding can be a key element in the success or failure the product. The writer considers the way in which a new range of fridges may be granted, looking at aspects such as how the logo and brand name will be developed in order to attract the target market, the way that the branding may be perceived as well as its utilization in marketing. Fourteen sources are cited in the bibliography this ten page paper.

  • Warranty and Advertising in the Automotive Industry

    In nine pages this paper consisting of two parts first discusses the automotive industry costs of television advertising and reasons for its use and the second part considers car warranty highlights and how this warranty can be used for customer repairs. Nine sources are cited in the bibliography.

  • The Effectiveness of Periodical and Television Advertising Evaluated

    In five pages it is considered whether the billions of dollars that advertisers spend on periodical and TV ads are really worth it in order to maintain a competitive global market position. Five sources are cited in the bibliography.

  • Should the Federal Government Regulate Tobacco Advertising?

    This 3 page paper discusses the controversy surrounding tobacco advertising with regard to freedom of speech issues, as well as the importance of tobacco to the U.S. economy, and the risks associated with smoking, especially in the young. There are 3 sources listed in the bibliography.

  • Tobacco Advertising

    This is a paper that looks at how tobacco advertising is aimed at young adults and how this advertising impacts this group. There are two sources in this three page paper.

  • A Short History of Cigarette Advertising

    The history of tobacco advertising is explored from early in the twentieth century to the current day. There are five sources listed in the bibliography of this three page paper.

  • Satanism Rumors and a Proctor and Gamble Trademark Study

    In six pages this paper discusses the issues associated with the Procter and Gamble's trademark and the rumors associated with it that links it to Satan worship. Nine sources are cited in the bibliography.


Most Relevant Research Papers

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.


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