Research Paper On Consumer Buying Behaviour Filetype Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Buying Green - Studies in Consumer Behavior
This 7 page paper compares three articles on the growing trend of consumers to buy green, focusing on the methods used to increase consumer awareness of environmental problems; differences between environmental groups; and how consumer awareness of those differences influences buying decisions. THere are 3 sources listed in the bibliography.
Research Proposal to Increase Knowledge of Online Purchasing Processes
Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services, and potential suppliers. This 21 slide presentation is a proposal for research to increase knowledge regarding the way consumers develop preferences. The proposal is for the research to be undertaken using online hotel booking. The slides are provided with speaker notes. Five sources are cited in the bibliography of this seventeen page paper.
How Can the Persuasiveness of Marketing Communication Be Optimised?
The aim of marketing communication is to influence the potential target market, and impact on their buying behaviour to the benefit of the product or service being marketed. The most effective marketing campaigns are those which are most persuasive, gaining the greatest amount of trust from the target market. The writer examines what characteristics are required for marketing communication to be seen as persuasive, and the way in which persuasiveness may be influenced by other factors. Twelve sources are cited in the bibliography of this nine page paper.
The Marketing Information System
A 6 page paper discussing the use of marketing information. The marketing information system is comprised of internal data, marketing intelligence and marketing research. Each form of information has its place in consumer and business behavioral models; the purpose here is to assess those facts for both consumer and business buying behavior models. Bibliography lists 3 sources.