Research Paper On Market Segmentation Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Marketing of Coca-Cola
This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strategy is put into action, issues of market segmentation, positioning and target marketing, promotions and the way that the company structure supports the strategic marketing. The bibliography cites 17 sources.
Maxis and the Malaysian Telecommunications Market
This 3 page paper looks at the Malaysian telecommunication market and the position of Maxis, discussing the market segmentation, market needs and the way that Maxis approaches these markets. The bibliography cites 4 sources.