Research Paper On Consumer Perception Towards Coca Cola

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • A New Coca Cola Plan

    In this paper containing fourteen pages the Coca Cola company background and market alignment are discussed and then changes in employee value and culture and lowering costs along with increasing consumer perception are examined in detail. There are sixteen bibliographic sources listed.

  • Changing Status of Coca Cola

    In ten pages the Coca Cola company's changes in status is examined in terms of the impacts of cola sales, poor decisions, and corporate rigidity with lack of consumer consideration also discussed. Six sources are cited in the bibliography.

  • International Marketing, Strategy Shift, and Coca Cola

    In twenty pages Coca Cola is examined from a marketing viewpoint that shifts from a global perspective to an approach that is more localized with France's Coca Cola plant emphasized. Eighteen sources are cited in the bibliography.

  • Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

    This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.

  • Coca-Cola Supply Chain

    This 3 page paper examines the supply chain of Coca Cola around the world and considers why PepsiCo has a better logistics system than Coca Cola. The bibliography cites 4 sources.

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