Research Paper On Consumer Perception Towards Coca Cola
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Changing Status of Coca Cola
In ten pages the Coca Cola company's changes in status is examined in terms of the impacts of cola sales, poor decisions, and corporate rigidity with lack of consumer consideration also discussed. Six sources are cited in the bibliography.
Cola Wars; Marketing Case Study of Coca-Cola and Pepsi
This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.