Research Paper On E-Crm
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
The Value of Customer Relationship Management for Web Based Retail Operations
The writer proposes the implementation of a customer relationship management system (CRM), for a firm providing retail operations through the Internet. The potential benefits of CRM considered in the context of the value chain, required supporting technology infrastructure, implementation and consideration on the way in which the change should be implemented. Eleven sources are cited in the bibliography this sixteen page paper.
Implementation of CRM at Verizon
This 10 page paper discusses the implementation of customer relationship management (CRM) at Verizon. The paper looks at how and why the project was initiated, how it was planned, the identification of business needs, the design of the system and the result of the CRM implementation. The bibliography cites 10 sources.
CRM for a Travel Agent
The paper reviews a case to assess an appropriate IT solution. The solution is a CRM program, which is explained, with a justification. Six sources are cited in the bibliography of this six page paper.