Research Paper On Impact Of Social Media Marketing

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • New Tools for Marketing

    Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are successful with their social media marketing. The paper discusses why social media marketing is popular, the advantages and disadvantages, and impact over the next decade. There are six sources listed in the bibliography of this eight page paper.

  • Electronic Media and Direct Marketing

    In thirteen pages direct marketing and the influence of electronic media such as the Internet and the marketing changes and adaptations that have resulted are considered within the context of the statement 'The power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills.' Fifteen sources are listed inthe bibliography.

  • Effect of Social Medea

    This paper pertain to recent literature and the influence of social media. The writer argues that while social media provides benefits, it is also associated with numerous negative effects, which must be considered. Seven pages in length, six sources are cited.

  • Global Communication and Marketing; Disney

    Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future marketing strategy recommendation. The bibliography cites 9 sources.

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