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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
In sixty two pages five essays are presented that over insightful tutorials on forecasting, strategic marketing management, personnel and organizational management, accountacy, and decision making. There are forty four sources cited in the bibliography.
In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve sources are cited in the bibliography.
A journal article published in Marketing Management titled "Building relationships through advertising," focuses on China and research regarding how the Chinese take to marketing practices. This three page paper examines the article and includes three sources in the bibliography.
In sixteen pages this paper examines Marriott's post 1985 marketing management in a consideration of strategies that emphasizes customer satisfaction in a consideration of the marketing method described by Philip Kotler. Five sources are cited in the bibliography.
Marketing management encompasses a variety of career paths. One of the more interesting is the marketing manager. This fourteen page paper examines the qualifications it takes to secure such a position and the number of jobs that are out there. A SWOT analysis completes the paper. Seven sources are cited.
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