Research Paper On Marketing Strategy

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Global Marketing of Gordon's Gin

    In eleven pages a student submitted case study on the international marketing strategy of Gordon's gin is considered in a discussion of such topics including global marketing's role, target markets, competitive advantage, marketing strategy and communications, with a SWOT analysis also provided. Seven sources are listed in the bibliography.

  • Developing a Marketing Plan for Viagra

    The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and approach to marketing as well as a PEST and SWOT analysis are used to assess the position of the brand. The general marketing strategy is then considered ands used as the basis for a proposed new marketing campaign. Eleven sources are cited in the bibliography of this twelve page paper.

  • Knorr Packet Soup in Ireland

    This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is used to suggest a marketing strategy which is based on an integrated marketing communication strategy. The bibliography cites 13 sources.

  • Volkswagen Eos; Marketing Case Study

    This 10 page paper examines the case of Volkswagen and their new convertible car; the Eos. The paper presents an outline marketing plan including an assessment of the current market position of the car, a SWOT analysis, a potential marketing strategy and action plan and control measures. Following the outline marketing plan the paper suggests two attract marketing segments on the West Coast of America and proposes an alternative market coverage strategy. The bibliography cites five sources.

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