Research Paper On Mcdonalds Food
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
McDonalds in China
This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive advantages it is using and the way these fit in with McDonalds core international strategies and with the market in China were competition is seen in the form of other western fast food chains and increasing numbers of Chinese fast food chains. The paper starts with an introduction then presents an in-depth literature review looking at the history and existing strategies of McDonalds, the positions that McDonalds may choose to pursue and the strategies used in China. The paper then simulates primary research with consumers, including an in-depth methodology as well as a presentation and interpretation of the results. The final section of the paper pulls together the results of the literature review and the primary research in order to assess the use of different competitive advantages by McDonalds in China. The bibliography cites 60 sources.
McDonalds SWOT and Strategy
This 5 page paper is written in three parts. The first part of the paper is a SWOT analysis of McDonalds, looking at the strengths, weaknesses, opportunities and threats. The second part of the paper discusses the current strategies if McDonalds and the last part of the paper compare the current strategy of Wal-Mart with McDonalds. The bibliography cites 6 sources.
McDonalds Financial Performance 2006 - 2008
The fast food industry faced challenges in 2006 – 2008, the financial performance of McDOnalds overt this period is compared with Burger King and Yum Brands, the owner of Pizza Hut and KFC. Profit margins, return on assets and equity and the current ratio are all calculated and discussed. Seven sources are cited in this four page paper.