Research Paper On Radio Advertising

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

    This paper has five pages and five sources are listed in the bibliography.This paper considers a problem faced by an Italian manufacturer of short wave radios for the amateur market. That manufacturer is Radio Palermo. While the radios are well received in Europe, U.S. sales have been slow. This paper analyzes the possibility of training U.S. dealers to sale these radios and the likely resistance that would be waged by those dealers to that training.

  • Radio 'Shock Jock' Howard Stern

    In eight pages this paper discusses Howard Stern's life and career in radio that includes his early days until his present radio show broadcast on Sirius Satellite Radio. Six sources are cited in the bibliography.

  • Powerful Radio and Television Advertising

    In fourteen pages this paper examines advertising's power in a consideration of how radio and TV ads target gender, cultures, and trigger emotions. Eight sources are cited in the bibliography.

  • Running a Commercial Radio Station

    A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, and attracting listeners. This five page paper uses no sources.

  • Mass Media and Its Influence

    In five pages this paper discusses mass media and its influence particularly in terms of political campaigns, advertising, and news broadcasting as they are portrayed in Kathleen Hall Jamieson and Karlyn Kohrs Campbell's text, The Interplay of Influence News, Advertising, Politics, and the Mass Media. Five sources are cited in the bibliography.

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