Research Paper On Personality And Consumer Behaviour

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Organisational Behaviour

    The Influence of Attitudes, Values, Ethics, Personalities and Cultural Differences on This 6 page paper looks at the way in which factors such as attitudes values and ethics personalities and culture can influence organisational behaviour. The discussion includes theories from Schein and Hofstede. The bibliography cites eight sources.

  • Personality Tests

    This paper discusses different personality assessments: it comments on how personality assessments and theories are influenced by the lack of a definition for personality. The paper discuses the MMPI and the NEO and how tests are used at work. There are four sources used in this three page paper

  • Consumer behaviour, coffee and culture.

    This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at the history of coffee and its cultural implications. This fifteen page paper has eight sources listed in the bibliography.

  • Consumer Behaviour and Marketing a Hotel

    This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.

  • Consumer Purchasing Decision Making

    A 6 page paper that begins with a short introduction and three hypotheses regarding consumer purchasing. The bulk of the paper discusses how and why consumer decide to buy a product or service and includes a decision making process and personality variables that influence the decision. Bibliography lists 7 sources.

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