Research Paper On Sales Promotion Strategies

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • How Can A Football Club Increase Ticket Sales?

    The 34 page paper undertakes research to examine what potential strategies a football club could use to increase their ticket sales. The paper are stocked with an introduction and an in-depth literature review, looking at the UK football tickets sales in the past in the and the influences on those sales. The paper then simulate primary research to identify areas of potential strategies the clubs could utilize to increase their overall level of ticket sales. The paper ends with recommendations. The bibliography cites 19 sources.

  • Book Sales Negotiations

    In four pages this student submitted case study examines BATNA, PATNA, and WATNA as each pertains to book sale agreement negotiation strategies.

  • Choosing a Promotion for Piggy Bank

    A 3 page paper discussing the focus of a promotion offering cash back on credit card purchases made with a Piggy Bank credit card. Choices are to offer incentives at traditional retailers or limit the incentives to online sales. The paper recommends choosing traditional retail because its growth is slower and more predictable, allowing the bank to enter the promotion with a better sense of what the total cost will be. A 9-slide PowerPoint presentation is available. Bibliography lists 5 sources.

  • Macro Economic Influences on New Car Sales 2002 - 2006

    This 4 page paper discusses the performance of the new car industry in the US and the level of sales between 2002 and 2006 considering the different macro economic factors that may have influenced the level of sales. The paper includes two graphs, one comparing new car sales with the growth on the GDP and one comparing the sales with unemployment rates. The bibliography cites 2 sources.

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