Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
New Coke: Marketing Flop
4 pages in length. Diversity is a critical component to any company's continued success; without the benefit of change, organizations cannot expect to remain competitive within their own industries. However, there is a fine line between reinventing an already popular product within acceptable consumer boundaries and completely altering the product so it is wholly unidentifiable. The Coca-Cola company crossed over this line when they introduced the ill-fated New Coke in response to Pepsi's many offshoot products. The extent to which consumers shunned New Coke is both grand and far-reaching; that the manufacturer was compelled to bring back original Coke a mere seventy-nine days after New Coke's release (McGregor et al, 2006) speaks to a marketing faux pas that should have been realized long before New Coke ever progressed beyond the proverbial drawing board. Bibliography lists 4 sources.
The Economic Value Added EVA Assessing Pepsi vs. Coke
4 pages. This paper provides an overview of methods for calculating the EVA economic value added for both Coke and Pepsi. This paper integrates a view of case study material that include projected economic figures. Using these supplied figures, this paper demonstrates how to calculate EVA and the application of these calculations.
A Light Coke Commercial Analysis
In six pages this paper examines a commercial for Light Coke and then provides an analysis that considers messages, production values, and target audience impact. Color, lighting and camera shots are also discussed but the commercial's emphasis remains the primary focus. Three sources are cited in the bibliography.