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Number of Pages 5
The writer examines the case of WVLT-TV in East Tennessee, which is a CBS affiliate that does poorly in the local market. The writer argues that the station should immediately begin to gain audience recognition by adopting a branding plan that will raise community awareness of the station. The writer also suggests that the station select a theme that will appeal to the general community. The paper is five pages long and has no sources listed.
File: CC6_KSmktgWVLT.rtf
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