Advantages and Disadvantages Associated with Market Segmentation

Number of Pages 6

It is common practice for marketers to segment the markets, the reasons for this segmentation and the advantages that can be realized through segmentation are discussed, including a case to demonstrate the benefits. A case is also used to demonstrate the way segmenting the market can result in constraints. Seven sources are cited in this six page paper.


File: TS14_TEbenseg.rtf


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