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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
In a paper of five pages, the writer shows how advertising affects culture through gender stereotyping. Emphasis is placed on advertising's role as an instrument through which goods acquire cultural meaning. Paper uses ten sources.
In five pages this paper discusses how gender roles are created by and are reflected in advertising, popular culture, and education. Four sources are cited in the bibliography.
4 pages and 5 sources. This paper considers the concept of ebonics and its application in mass media advertising. This paper relates the way in which the mass media, including television advertising, produces advertisements in respose to the African American culture.
In ten pages the corporate culture concept is defined and examined and then applied to an examination of the McCann Erickson advertising agency where its project implementation and management of corporate culture are considered. Six sources are cited in the bibliography.
In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly 50 years of experience in the advertising profession is analyzed. There are no other sources listed.
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