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Number of Pages 20
McDonald's compete in the global environment, the paper looks at a number of different macro environmental factor that impact on the organization, incorporating a PEST analysis. The position of the company is assessed and then different strategic options are discussed in order to identify those which meet those needs and may be determined as optimal given the company situation. The bibliography of this twenty page paper cites sixteen sources.
File: TS14_TEMcDmacro.rtf
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