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Number of Pages 7
Starbucks is a world renowned brand, but in 2008/9 they have faced challenges. Using a SWOTT analysis the firm is examined by looking a6 their strengths and weaknesses, as well as the external opportunities and threats and the trends which are impacting on the industry and the firm and then suggests some viable strategies based on the analysis. Nine sources are cited in the bibliography of this seven page paper.
File: TS14_TESBswott.rtf
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