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Number of Pages 6
The writer uses a SWOT analysis framework in order to examine the position of the iPod and identify relevant strengths, weaknesses, opportunities and threats faced by Apple in the development marketing and sale of this product. The include, but is not limited to, consideration of the market position of the product, the financial strength of Apple, competing products, marketing and the changing environment. Six sources are cited in the bibliography of this six page paper.
File: TS65_TEipodswot.doc
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