Are Global Brands Destroying Local Culture?

Number of Pages 10

The writer looks at the way in which global brands are dominating some consumer markets and argues that this trend has the potential to reduce diversity in local and international markets. The writer then looks at the responses of local firms to global brands, and the way that the response strategies may readjust this balance and once again support diversity. Eleven sources are cited in the bibliography of this ten page paper.


File: TS14_TEproddiv.doc


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