Research Papers on Marketing Case Studies

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Learning from Leapfrog

    This 4 page paper uses a case study to discuss the success of Leapfrog Enterprises. It discusses the No Child Left Behind Act, as well as Leapfrog’s business model. Bibliography lists 1 source.

  • Public Relations Field and Mathematics

    Mathematics and its implications for PR is discussed in depth. There are four sources listed on the bibliography of this four page paper.

  • Harry Potter Film Marketing

    In eight pages this paper considers the marketing of the first Harry Potter film in a manner that was short on commercialism and long on life cycle. Eleven sources are listed in the bibliography.

  • A COMPETITIVE ANALYSIS FOR UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

    Provides information on University of Maryland University College's strategic position, as well as where it is from a competitive standpoint with other schools. SWOT, PESTLE and comparative analyses are included. There are 7 sources listed in the bibliography of this 8-page paper.

  • Motivation for the Purchase of Cosmetic Surgery

    The ability to sell any product or services is likely to be reliant on the marketing. For marketing to be effective marketers need to understand the motivation behind a purchase. This 9 page paper looks at the motivation behind the purchase of cosmetic surgery using feminist models and the desire for empowerment as a framework for examination of the purchase motivation. The bibliography cites 12 sources.

  • Marketing EMI Music in the Digital Age

    EMI are facing a number of marketing challenges, the decision by Radiohead to release tracks on their own website and increase in digital music downloads are all indicators of the changes. This 11 page paper looks at some of the challenges EMI face in terms of the general marketing of a service rather than a physical good and consideration of the influences and impact of marketing on the internet. The bibliography cites 11 sources.

  • Developing a Digital Marketing Strategy for Southern Comfort

    In 2009 Southern Comfort to a brave decision and announced they would be using their entire marketing budget on digital media. The writer this is his decision and proposed the potential marketing strategy that could be utilized in line with this new approach. Four sources are cited in the bibliography of this four page paper.

  • Modelo’s Beer Market

    The paper is based on a case study provided by the student, answering a set of questions concerning the company and its market. The paper starts by examining the global beer market along with trends that are emerging, and then discusses the reasons behind the success of this Mexican company’s expansion into the US. Other issues discussed include competition from the largest global brewery, the potential for further international expansion and potential benefits of diversification. Three sources are cited in the bibliography this six page paper.

  • HUMMING BIRD ALL NATURAL DRINKS: STRATEGIC OVERVIEW

    covers strategic positioning and environmental analysis for the fictitious product, Humming Bird All Natural Drinks. There are 6 sources in the bibliography of this 9-page paper.

  • The Potential of the Energy Drink Market

    The energy drinks market has a great deal of potential, the right to looks at a case study supplied by the student concerning the Dr Pepper Snapple Group and the way in which they were considering entering the energy drink market in 2006. The writer starts by looking at the market and its main features, considering what this means for a new entrant into the market, defines a potential target market and presents an outline marketing mix. The paper ends with a financial projection for the first 24 months. Three sources are cited in the bibliography this eleven page paper.

  • ANALYSIS OF CARREFOUR AND MANAGEMENT

    Focuses on a management analysis of the retailer Carrefour, and other management discussions. Powerpoint presentation and mind map are included There are 6 sources listed in the bibliography of this 12-page paper.

  • Wireless Industry Overview and ATandT

    In fifteen pages a U.S. ecomomy overview is first presented before a discussion of the wireless industry is introduced with a concentration on ATandT Wireless and includes a Porter's Five Forces analysis, company background and a competitive strategy consideration. Eight sources are cited in the bibliography.

  • Google

    Google is a dominant provider of search engine services and other complimentary web based services. The writer looks at the firm to describe the areas of Google’s activities and their core revenue generating operations and then considers the challenges that any search engine company will face when seeking to market themselves. Two sources are cited in the bibliography of this three page paper.

  • Proposal for the Marketing of a Driverless Car

    Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a driverless car to show the process, including an assessment of the primary target market, and the type of message that will be effective is stimulating sales. The writer presents a proposal for a marketing campaign. Three sources are cited in the bibliography of this three page paper.

  • British Airways and Iceland Air's E-Commerce Ventures

    A two-part paper, one looking at Iceland Air's and British Airway's web sites, the other providing a PEST analysis of economic, political, technological, and social influences on airlines, with respect to the Internet and e-commerce. This eight page paper has five sources listed in the bibliography.

  • Global Communication and Marketing; Disney

    Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future marketing strategy recommendation. The bibliography cites 9 sources.

  • Formation of a Marketing Strategy for a New Travel Product

    The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at theme park visitors, is outlined and the primary and secondary target markets are determined. The writer also presents a SWOT analysis of the product. The paper is written as a basis on which later papers may build. Five sources are cited in the bibliography of this ten page paper.

  • Launching a New Product in International Markets; a Product Plan

    This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.

  • A Marketing Campaign to Promote Tasmania as a Tourist Destination

    Tasmania is an area of diversity and natural beauty. The writer presents a marketing campaign. The first part of the paper identifies a potential target market and justified why that market is to be targeted. The second part of the paper moves on the development of a marketing campaign using billboards, the internet and magazines. Six sources are cited in this seven page paper.

  • A Marketing Campaign to Encourage responsible Water Usage

    The writer develops a marketing campaign to support responsibility water usage. The campaign is targeting children, based on television advertising and an internet web site. The justification for the planned approach which uses an animated character is considered in the context of marketing theory. Fourteen sources are cited in the bibliography of this seven page paper.

  • Spend Less, Live Better - Marketing at Wal-Mart

    This 4 page paper examines the marketing of Wal-Mart and looks at the way the marketing message is communicated through advertising, public relations, interactive marketing, and supported with in store products and promotions and the use of emotional marketing. The bibliography cites 7 sources.

  • Macro-Factors that May Impact On The iPad Market And Marketing

    This paper is written in two parts. The first part considers three influences that are likely to effect the development and marketing of the iPad in the future, why they will have an influence and the way Apple may respond. The second part of the paperlooks at what it meant by the term marketing and discusses the importance of marketing for Apple's iPad. Nine sources are cited i the bibliography of this four page paper.

  • Marketing of the iPad

    This paper is written in two parts, the first looks at the target market, differentiation and competition in the tablet PC market and the competitive advantages leveraged by Apple in order to consider future marketing approaches for the iPad. The second section looks at the way a purchase of an iPad is made, using a five stage purchase model. Six sources are cited in the bibliography of this four page paper.

  • McDonalds in Ireland

    This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to the company in the Republic of Ireland and the some of the problems it is facing. The analysis looks at the company's marketing objectives, the target market segments and ways that the segments are approached. The strategic marketing analysis makes use of a BCG Matrix, Porters Five Forces model and a SWOT analysis. The bibliography cites 12 sources.

  • Potential Marketing for a Flying Car

    The writer presents a marketing analysis to identify the features of the flying cars that may be important when marketing and selling them, distinguishes several target markets and then presents a plan for distribution channels for two target markets.

  • Knorr Packet Soup in Ireland

    This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is used to suggest a marketing strategy which is based on an integrated marketing communication strategy. The bibliography cites 13 sources.

  • Merger Between Jaguar and Ford

    In four pages this student supplied case study examines what happened following Ford's merger with Jaguar. There is no bibliography included.

  • Sam Adams Beer

    The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and finds it is leading in the craft beer market. The writer reveals that Anheuser-Busch would like to capture some of the Sam Adams market share for Michelob. The writer uses a SWOT analysis and Porter's Five Forces analysis to examine the industry. The paper is five pages long and there are seven sources listed in the bibliography.

  • LA Gear Shoes' Marketing

    In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes despite its reputation as a women's shoes manufacturer. There are no sources cited.

  • Case Study on Shell Oil Company's Sustainable Development

    In six pages this case study considers the problems Shell is facing with regards to sustainable development with potential solutions offered.

  • Bonsize Plant Hormone Marketing Case Study

    In five pages a new product, Bonsize Plant Hormone, is featured in this marketing case study analysis.

  • Market Research Proposal for A Starbucks Fruit Juice Drink

    Starbucks has a core competency in selling beverages. The firm needs to introduce new drinks in order to keep customers happy and renew the image. The writer outlines the reasons why the firm should investigate launching a fruit juice drink, defines a suitable sample population and gives a summary of the contents of the final research report. Four sources are cited in this four page paper.

  • Dried Fruit Snack Expansion of Tyrell's

    In five pages this paper discusses Tyrell's market expansion efforts as it pertains to dried fruit snacks. Four sources are listed in the bibliography.

  • Case Study of Domino's Pizza

    In six pages business ethics are considered in this Domino's case study with problems of service delivery and satellite telecommunications discussed. There is no bibliography included.

  • Domino's Pizza Marketing

    In eight pages this paper examines how Domino's can creatively market itself and maintain its competitive edge. Thirteen sources are cited in the bibliography.

  • A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

    A new drink has been launched in Australia and New Zealand. LOL is a carbonated fruit juice drink which is competing head to head with major carbonated brands. The position and achievements of the brand are examined using a SWOT analysis. Nine sources are cited in the bibliography of this six page paper.

  • Marketing an Ice Rink

    The writer assesses a case study of Ty Taffe and the Ice Land Ice Rink to determine the flaws wit the current marketing strategies and make suggestion for how the level of business may be effectively improved. The paper is based on a case the student provided. Two sources are cited in this four page paper.

  • Marketing Issues for Banks

    Written in four parts, this 18 page paper looks at several issues pertinent to the marketing of banks, such as the international bank HSBC. The first part pf the paper defines what it meant by a marketing audit as well as how and why it would be useful to a bank. The second part of the paper discusses the importance of innovation for banks. A marketing plan for a bank is suggested in the third part of the paper. The last part fo the paper looks at ethics in marketing, looks at the way other companies have approached ethics and considers how should approach their marketing in order to be ethical. The bibliography cites 11 sources.

  • Profit in the Film Industry - An Economic Analysis

    In a paper of sixteen pages, the writer looks at profit in the film industry. The live action industry is compared to the animation industry in terms of profits through statistical analysis and a review of literature. Paper uses ten sources.

  • Fiber Optics of Corning

    In five pages this new fiber optic technology is examined in terms of its implications on the industry as a whole and how it has led to Corning's seven fold, three quarters' stock value increase. Five sources are cited in the bibliography.

  • Marketing Plan for the World Wildlife Fund

    This 17 page paper is a marketing plan for the World Wildlife Fund, (WWF). The paper starts by looking at the organization and considers its current situation, the target market and the competitors. A new strategy is then suggested, presented using the 4 P's and 6 M's. The plan ends with the presentation of the financial forecasts. The bibliography cites 8 sources.

  • Question Three of a Reebok International Analysis

    In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis.

  • Assessing the Quality of High Heeled Shoes for Babies

    This 8 page paper looks at the new product of high heeled shoes for babies launched by Heelarious in 2008. The company promotes the product as high quality, the paper assesses the way this is achieved by looking at the product itself, the way it is packaged, the pricing and the marketing support. The paper then proposes a system, to rate the quality of babies’ shoes. The bibliography cites 8 sources.

  • Image Improvement and Walmart

    In ten pages this tutorial type paper answers student posed questions regarding what Walmart can do in the area of image improvement. Eight sources are cited in the bibliography.

  • McDonald’s and Carlton Draught Beer Television Advertisements Compared

    This 12 page paper looks at the advertisements of two companies sending food and drink products in Australia. The advertisements for McDonald’s and Carlton Draught Beer are compact and contrasted, looking at which targets markets the companies are trying to attract, and the way that they are trying get the attention of those target markets. The bibliography cites 8 sources.

  • Assessment and Needs for the Sales and Marketing Systems at Riordan

    The paper is based on a case study provided by the student. Riordan manufacturing wants to increase their sales, and need to update their sales and marketing systems. The writer examines existing systems, and considers what features or characteristics would be needed in the new system to help readers achieve its goal. Two sources are cited in the bibliography this three-page paper.

  • Development and Marketing of Flying Cars

    The idea of a car that can transform into an airborne vehicle has been around for many years, the writer assesses the progress towards market in 2009/10 and considers marketing approaches that may be applied. Four sources are cited by this three page paper.

  • Lessons That May Help Smith Systems Consulting

    Montblanc pens and Marks and Spencer’s have faced similar problems to the case study, problems with their position in the market and the way in which they differentiate themselves. The two cases are used to identify the way Smith Systems Consulting may overcome the problems that they are facing in the case that was provided by the student. Three sources are cited in this four page paper.

  • Three Dimensional Television - Bringing the Technology to Market

    New technological products face challenges in preparing them for market. The writer considers the difficulties faced by the development of 3D TV and the way that market was prepared and the technology brought to market. Three sources are cited in the bibliography of this five page paper.

  • McCann Erickson's Project Implementation and Corporate Culture

    In ten pages the corporate culture concept is defined and examined and then applied to an examination of the McCann Erickson advertising agency where its project implementation and management of corporate culture are considered. Six sources are cited in the bibliography.

  • Advertising Effectiveness

    In five pages diesel X type Jaguar and Maybelline Sky High Curves mascara are examined in terms of their advertising effectiveness and message communication. Two sources are listed in the bibliography.

  • New Market Entry and India Car Parts Business

    In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be successfully entered with marketing strategies discussed and Porter's Five Forces model and SWOT analyses also included. Ten sources are listed in the bibliography.

  • Developing a Marketing Plan for Viagra

    The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and approach to marketing as well as a PEST and SWOT analysis are used to assess the position of the brand. The general marketing strategy is then considered ands used as the basis for a proposed new marketing campaign. Eleven sources are cited in the bibliography of this twelve page paper.

  • Overview of Ecotourism

    In three pages ecotourism and its advantages for the travel industry are discussed in this informational overview. Three sources are cited in the bibliography.

  • How Can A Football Club Increase Ticket Sales?

    The 34 page paper undertakes research to examine what potential strategies a football club could use to increase their ticket sales. The paper are stocked with an introduction and an in-depth literature review, looking at the UK football tickets sales in the past in the and the influences on those sales. The paper then simulate primary research to identify areas of potential strategies the clubs could utilize to increase their overall level of ticket sales. The paper ends with recommendations. The bibliography cites 19 sources.

  • The Effectiveness of McDonald's Advertisements

    The writer uses the example of the advertisement for McDonald's showing in Australia, to examine how and why the marketing of McDonald's has been so effective at appealing to families. The analysis looks at the direct and indirect messages, including the way that the advertising appeals to emotional aspects of the purchase decision. Five sources are cited with in this four page paper.

  • New Search Engine for the Chinese Market

    ABaidu is the dominant search engine utilized in China, the writer considers the way in which a new engine may be designed in order to compete effectively in gain a dominant position. The general environment, including the motivations and characteristics of the users and difficulties faced by other search engines in the country such as Google are all examined. Requirements for a new search engine, including the way that the new search engine may gain a competitive advantage and compete effectively are presented. Ten sources are cited in the bibliography this noneteen page paper.

  • Student Supplied Case Study on PRODEM FFP Banking Services in Bolivia

    In four pages this paper examines the competitive advantage strategies and their effectiveness as they pertain to this Bolivia banking services institution with a SWOT analysis also included regarding its future.

  • A look at the Hotel Mini Bar

    The mini bar is the subject of contemplation in this eleven page analysis of Bartech's products. The specific items included in the bars, and other relevant details, are a part of this paper that contains three bibliographic sources.

  • Marketing Bottled Water in the UK

    The writer examines the market for bottled water in the UK, including the demand of potential growth, and then presents a marketing plan designed for a company that is considering entering the market, including an examination of the potential target market and the 4 P’s of product, price, placement and promotion. Five sources are cited in the bibliography of this seven page paper

  • Marketing and Brand Management at JetBlue

    JetBlue is one of the younger airlines in the US. The writer examines the role of marketing and branding and the way it has been strategically developed to support the firms success. Sixteen sources are cited in the bibliography of this ten page paper.

  • Examining the Brand Equity for Coke

    The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though the different characteristics of the brand and the product. Ten sources are cited in the bibliography of this six page paper.

  • Developing A New Branding Strategy for A Fashion Firm

    This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.

  • Assessing Five Coffee House Websites

    This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.

  • Gap Inc, Nordstrom Inc and E-Commerce Operations

    A paper comparing the competitive e-commerce practices of two companies, Gap Inc and Nordstrom Inc. The author provides a background of both companies and addresses their e-commerce strategies. This seventeen page paper has eleven sources listed in the bibliography.

  • Business Plan for Cannondale Bicycle Company

    In four pages a business plan for Cannondale bicycle company is presented in an outline of possible marketing options, strategies, and goals that might encourage increased profits. Three sources are listed in the bibliography.

  • Central Bark Dog Daycare Marketing Plan

    This 16 page paper is a marketing plan for starting up a new doggie daycare center in San Francisco. The idea and potential market are both examined along with a launch campaign and initial marketing budget. The bibliography cites 7 sources.

  • Kentucky Fried Chicken and Quality Management

    In five pages this paper discusses drive through window quality management objectives of Kentucky Fried Chicken as considered by the 1995 Institute for Operations Research case 'Quality Management at Kentucky Fried Chicken' by Uday M. Apte and Charles C. Reynolds.

  • Consumer Behaviour and Marketing a Hotel

    This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.

  • Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

    This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.

  • Wal-Mart - How the Marketing Mix Satisfies the Target Market

    This 10 page paper is written in two parts. The first part of the paper looks at the marketing mix and assesses how successfully Wal-Mart's marketing mix suits it target consumers. The issues pr product, price, placement and promotion are all considered. The second part of the paper looks at the way that Wal-Mart could develop future strategies that would appeal to the target market and enhance revenues. The bibliography cites 9 sources.

  • Nestle's KitKat Candy Bar Marketing

    In three pages this paper considers the two and four finger marketing of KitKat candy bars by Nestle in terms of the separate marketing variation approach. Three sources are listed in the bibliography.

  • Populations Services International Marketing Case Study

    This three page paper examines aim marketing case study supplied by the student. Population Services International (PSI) has been employed to market the Raja condoms and Maya contraceptive pill in Bangladesh. The sale of the condom is has been successful, but the Maya pills have been less successful. The paper considers why there have been difficulties in marketing than and suggests a new strategy to improve sales. The bibliography cites two sources.

  • 2005 Pepsi v. Coke

    In three pages changes regarding Pepsi and Coke's financial positions are examined as of 2005 which recommendations for each company offered. Four sources are cited in the bibliography.

  • Integrated Communications Marketing Plan for Ecotourism

    The writer the potential market for ecotourism and then present a marketing plan designed to attract a specific target market. The marketing plan incorporates the identification of the market segments, objectives, an examination of the target market and design of an integrated communications marketing campaign. 10 sources are cited in the bibliography this nine page paper.

  • IBM Systems and Technology Marketing

    This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and the use of customer relationship management, the marketing mix and the general marketing strategy. The bibliography cites 8 sources.

  • Marketing McDonalds

    This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix to attract the target markets considering the segments the company markets in line with concepts such as Maslow’s hierarchy of needs and personality types. The paper then considers how the marketing mix is used or could be used to create classic and operate conditioning. The paper focuses on the company’s marketing to children. The bibliography cites 9 sources.

  • BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

    Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources listed in the bibliography of this 5-page paper.

  • A Facebook Group for Students - The Marketing Strategy

    The writer presents an assessment of the target market and a proposal for a strategy to market a Facebook group with the aim of helping marketing and business students. The paper begins with an in-depth assessment of the profile and motivation of the target market and then looks at the way marketing may take place, including the use of word of mouth to create cost effective marketing. Nineteen sources are cited in the bibliography of this nineteen page paper.

  • Organizational Evaluation and the 4Ps Marketing Mix

    In six pages 3 nonprofit organizations and emarketing efforts are examined in an overview of how marketing mix success can be ensured through the 4Ps. Three sources are cited in the bibliography.

  • Internet Marketing of Nokia to Students

    In twenty six pages this paper examines how to market Nokia cellular telephones and accessories to a student target market in a discussion of ecommerce and emarketing concepts, approaches, security, advantages and disadvantages, with a recommendation offered. Twenty sources are listed in the bibliography.

  • Louisvill Slugger Baseball Bats Manufacturers Hillerich and Bradsby

    In ten pages this company is presented in an overview that includes its history, marketing and market position, objectives and mission statement, product and employment analyses, and yearly financial statement information. Ten sources are cited in the bibliography.

  • Rayovac Corporation - The Rechargeable Battery Opportunity

    A 5 page paper based on Ivey Case 906A36. The paper assesses opportunities and risks of increased focus of rechargeable batteries in North America, recommending that Rayovac develop the market to take advantage of the high growth stage of the product life cycle. Bibliography lists 7 sources.

  • ANSWERS TO QUESTIONS FOR TIGER MARKETING CASE

    Provides answers to Danish retailer Tiger's case study, concerning innovation. Discussed are how the marketing and operations functions can help this retailer become more innovative. There are 2 sources listed in the bibliography of this 6-page paper.

  • Market Research Proposal

    This 3 page paper is a proposal for market research to help a hotel chain determine whether or not they could save money by decreasing the quality of the bedding and the towels. The proposal contains the aims of the study and a methodology is presented.

  • CASE STUDY FOR SOUTH DELAWARE

    This 6-page paper analyzes a case study about a potential distributor ship of Coors Beer in South Delaware.

  • Amazon.com Case Study

    This 6 page paper answers specific questions regarding Amazon and its market. The questions include consideration of how or why Amazon have been a successful online retailer, whether or not Amazon customers also use other sites to shop for books and CDs, what aspects of customer services have aided Amazons development, why high turnover does not necessarily result in higher profits, the differences between an online and a bricks and mortar experience and the potential problems Amazon.com may face as they continue to expand their product ranges. The bibliography cites 10 sources.

  • Nokia and Ethics

    In six pages this paper discusses the Nokia mobile telephone corporation in an industry consideration that focuses on ethics. Ten sources are listed in the bibliography.

  • Nokia and Advertising Communications

    In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with the communications advertising of Ericsson and Siemen's competitors. There are ten bibliographic sources listed.

  • Marketing Strategies and the Mobile Telephone Industry

    In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson manufacturers are also mentioned. Ten sources are listed in the bibliography.

  • Marketing and IKEA North America L.L.C.

    In fifteen pages this paper examines various marketing aspects of IKEA's North American facility such as definitions, price strategies and demand elasticity, marketing differences, product hierarchy, online marketing, channels of distribution, product life cycle 4 cycle stages, differentiation strategy, and marketing information and research. Seventeen sources are cited in the bibliography.

  • Marketing AOB

    Australian Online Bookshop is an online business based in Australia specializing in Australian books. The writer considers the business, how it operates and the general industry environment and the competition and then makes a marketing campaign proposal. Seventeen sources are cited in the bibliography of this nineteen page paper.

  • Online Marketing Strategy and the Case Study of Reg Vardy

    In fourteen pages this student submitted Reg Vardy Case study examines how an ecommerce and marketing strategy can be developed for a car seller with E CRM adoption advocated. Seventeen sources are listed in the bibliography.

  • Marketing Campaign Case Study Development

    In ten pages a rural school's once weekly student health clinic serves as the case study for a discussion of a marketing campaign that includes discussion of a target market, budget, and effective strategies. Six sources are listed in the bibliography.

  • Nail Clippers' Marketing

    In twelve pages this paper examines the marketing of nail clippers and features a Gantt chart and discusses strategic marketing, position and target market, pricing and distribution, general strategy, and provides a budget outline. Five sources are listed in the bibliography.

  • Nail Enamel Marketing

    In five pages a new nail enamel product and how to develop a market is examined by using the 4P's model and a consideration of price, promotion, and product placement. Six sources are listed in the bibliography.

  • Selling T-Shirts to China for the Beijing Olympics

    This 26 page presents a report to support the idea of selling T-shirts branded for the Beijing Olympics in China in the run up to the 2008 Beijing Olympics. The considers China as a destination for a business venture including aspects such as culture and commercial environment before considering how the product should be deigned and marketed. The last part of the paper assumes that the company is an international company and proposes a method of market entry. The bibliography cites 18 sources.

  • Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

    This 4 page paper looks at the marketing undertaken by Adidas during the 2008 Beijing Olympics looking at the sponsorship during the Olympics and the 'heritage' campaign considering how and why they were undertaken and assessing the results of the marketing actions. The bibliography cites 10 sources.

  • How to Encourage Smokers to Give Up Smoking

    This report style paper looks at the relationship of smoking with lung cancer including its’ prevalence and then at models of health and behavior change to design a social marketing approach to motivate smokers into giving up. Sixteen sources are cited in this twelve page paper.

  • Primary Research Tools

    There are different approaches and tools which can be used when undertaking primary research. The writer looks at the potential and the difficulties associated with too tools; focus groups and postal questionnaires. The last part of the paper gives an example of a questionnaire designed for a firm looking at the design of cars and the customer service desired by car purchasers. Three sources are cited in this eight page paper.

  • Madagascar Resort Pricing, Placement, and Promotion

    In four pages this paper discusses a marketing plan that has been created for a Madagascar resort in a consideration of price, promotion, and placement. Three sources are listed in the bibliography.

  • Marketing of Coca-Cola

    This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strategy is put into action, issues of market segmentation, positioning and target marketing, promotions and the way that the company structure supports the strategic marketing. The bibliography cites 17 sources.

  • Marketing Communication Plan for Launching a Hair Gel

    This 16 page paper presents a marketing communication plan for a new type of hair gel. However, the process could be equally applied to any new product. Starting with the marketing communication objective the process, the strategies and tactics for delivering the message including the use of television, magazine and in store promotions. Te paper then considers budgeting and methods of evaluating the marketing. The bibliography cites 5 sources.

  • Target Market and Integrated Marketing Strategy for a New Archery Company

    This 8 page paper looks at a new archery company. The paper is written in two parts, the first part defines the primary and secondary target market. The second part of the paper develops a marketing strategy based on integrated marketing communication within the constraints of a very limited budget. The bibliography cites 5 sources.

  • Integrated Communication Strategies and Dog Food Marketing

    In ten pages this paper examines the 4Ps and 5 effects of communication in a discussion of dog food brand marketing communication strategy. Ten sources are listed in the bibliography.

  • Developing Marketing for McBride

    The writer looks at the way a fictitious company; McBride Financial Services, offering a service to help home buyers find low cost mortgages, may develop a marketing campaign. The paper starts with a consideration of why and how market research should take place, and then assesses the different media forms that may be utilized effectively to appeal to a limited geographical market, including assessment of the Internet as a marketing channel. Three sources are cited in the bibliography this four page paper

  • Home Depot's 5 Year Marketing Plan

    In sixteen pages Home Depot's marketing plan is examined and features a profile of the company, anlaysis of the competition and the industry itself, SWOT analysis, mision statement, goals both financial and nonfinancial, target markets, customer analysis, expanded services, 4Ps, financial information, and a 5 year projected marketing plan and implementation. Fifteen sources are cited in the bibliography with the inclusion of three tables also provided.

  • Marketing Lexus G's Series and Mercedes Benz E Class

    In eight pages these 2 companies' marketing strategies are contrasted and compared in topics such as Web sites, pricing, public relations, selling, distribution, promotion and strategies, product, marketing mix, relationship marketing, and target markets. Twelve sources are cited in the bibliography.

  • Comparing Marketing Stragtegies/Quaker and Weetabix

    This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains that while the two companies use the same distribution channels, they employ different marketing approaches. These strategies are examined in accordance with the 7 P's. This five page paper has six sources.

  • Global Marketing of Gordon's Gin

    In eleven pages a student submitted case study on the international marketing strategy of Gordon's gin is considered in a discussion of such topics including global marketing's role, target markets, competitive advantage, marketing strategy and communications, with a SWOT analysis also provided. Seven sources are listed in the bibliography.

  • Volkswagen Eos; Marketing Case Study

    This 10 page paper examines the case of Volkswagen and their new convertible car; the Eos. The paper presents an outline marketing plan including an assessment of the current market position of the car, a SWOT analysis, a potential marketing strategy and action plan and control measures. Following the outline marketing plan the paper suggests two attract marketing segments on the West Coast of America and proposes an alternative market coverage strategy. The bibliography cites five sources.

  • Marketing Plan for Grand Optics

    This 20 page paper, based on a case study provided by the student, is a marketing plan for opticians and eyewear company in the Middle East which wants to expand in order to increase revenue and profit. The marketing plan presents a strategy to increase revenues by expanding internationally with the use of a franchise model. The paper presents objectives, analyzes the situation of the company and presents a marketing strategy, including looking at the marketing mix and the budget. The bibliography cites 6 sources.

  • McDonalds in China

    This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive advantages it is using and the way these fit in with McDonalds core international strategies and with the market in China were competition is seen in the form of other western fast food chains and increasing numbers of Chinese fast food chains. The paper starts with an introduction then presents an in-depth literature review looking at the history and existing strategies of McDonalds, the positions that McDonalds may choose to pursue and the strategies used in China. The paper then simulates primary research with consumers, including an in-depth methodology as well as a presentation and interpretation of the results. The final section of the paper pulls together the results of the literature review and the primary research in order to assess the use of different competitive advantages by McDonalds in China. The bibliography cites 60 sources.

  • Marketing Strategy Diet Coke in Great Britain

    The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, placement and promotion of the good and the way it is deigned to appeal to the target market. Three sources are cited in the bibliography of this three page paper.

  • Diet Coke Marketing Plan

    In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing market plan along with time line, plan analysis, marketing, SWOT, and environmental analyses discussed. Two sources are cited in the bibliography.

  • How Samsung Compete in the UK Cellular Phone Market

    The writer looks at Samsung and considers the company from a number of different perspectives to explain the way in which it does, and may compete with in the UK mobile phone market. The company is examined using a number of models including the market based view (MBV), incorporating a Porter's five forces analysis, a resource based view (RBV) as well as a PEST analysis looking at the political, economic, social and technological influences, and finally a SWOT analysis considering the strengths, weaknesses opportunities and threats that the company faces. Ten sources are cited in this eleven page paper

  • A Case Study of Profitable Business Strategies

    This paper provides an outstanding example of strategies and approaches for increasing profitability that is applicable to any business. The author provides recommendations such as advertising campaigns, maximizing assets, and efficient operations. Includes financial analysis graphs. This five page paper has no sources listed in the bibliography.

  • Post 1992 Motorola

    In five pages this paper addresses the post 1992 problems faced by Motorola in a consideration of company history, its future, and a SWOT analysis is also provided. Five sources are cited in the bibliography.

  • The Marketing of Neptune's Gold Seafood

    11 pages and 14 sources used. This paper provides an overview of a case study of a company utilizing example information provided. This paper relates the marketing process for a new seafood company, Neptune's Gold. This paper considers the process of marketing, the development of a marketing strategy and the appeal of this company's product. This paper relates views of the company to an existing market in order to understand the company process through an analytical view.

  • The Marketing of New Zealand

    Tourism New Zealand, the operating name for the New Zealand tourist Board, launched a marketing campaign in 1999 aimed at increasing levels of tourists visited the country. The campaign has lasted in excess of a decade, and has coincided with significant increases in the number of tourists. The writer assesses the campaign, looking at the way tourism may be marketed and underlying theories as well as the campaign itself and the results it is produced. The bibliography of this eighteen page paper cites thirteen sources.

  • Hansa Pilsner Case Study; Marketing Questions

    This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers questions concerning marketing, looking at why it failed in the early years, the research that could have been undertaken before launching a new beer, the ways the market could have been segmented, how the communication eventually succeeded and whether the brand should move to a mass market strategy from its' niche market. The bibliography cites 5 sources.

  • Marketing Strategies for Coca Cola

    In ten pages this paper considers Coca Cola in terms of its new product development, diversification, new market creations and penetration of markets with an evaluation of targeting certain niche markets and their effects on company positioning. Twelve sources are cited in the bibliography.

  • A Nike Inc. Corporation Overview

    In a paper consisting of six pages a corporate overview, history and outlook in the midst of a struggling economy are examined. Eight sources are cited in the bibliography.

  • Nokia in China

    This 50 page paper looks at the positioning of the Nokia brand in China and how successful Nokia’s marketing and strategy has been in the Chinese mobile or cellular telephone market. The paper is starts with an introduction which includes the aims of the research to identify the current position of Nokia in China and assess its’ level of success. The paper then undertakes an in-depth literature review looking at Nokia, its’ history and general developments and marketing strategies that have impacted on the way positioning has been developed. The literature review then considers China, the social economic and political influences and the way Nokia have developed operations in China and created their current marketing position. The paper then presents simulated primary research to assess the perception of the Nokia brand by consumers. This section includes the methodology and the presentation of the questionnaire and the results. The paper ends with a conclusion bringing together the primary research and the findings of the literature review. The bibliography cites 60 sources.

  • The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

    This 22 page paper looks at the way in which the cellular phone equipment company's Nokia and Sony Ericsson are marketing their core products; cellular handsets, within United Arab Emirates. The paper looks at the telecommunications industry in the UAE and the background of the companies before considering the way in which they are competing, including the positioning of the companies, the prices, the products, the promotions, the target markets and target market profiles. The bibliography cites 20 sources.

  • Marketing Issues for Stores Competing with Discount Stores

    Companies in just about all industries are facing stiff competition from similar stores that offer items at a much lower cost. For instance, two low-cost grocery stores have opened in the United Kingdom and other places and are hurting revenues for stores like Tesco. This essay focuses on different marketing issues, such as the marketing mix, corporate structure, the differences between low-cost and mainstream stores. The essay concludes with two recommendations for Tesco. There are three sources used in this eight page paper.

  • Market Plan for Kent's Organic Food

    In ten pages this paper is structured as a Kent UK organic farmers' consortium report considering how objectives can be realized despite budgetary constraints in a proposed national marketing of their organic foods. Ten sources are listed in the bibliography.

  • Running a Commercial Radio Station

    A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, and attracting listeners. This five page paper uses no sources.

  • Developing a Communications Strategy for the American Red Cross

    This 20 page paper looks at the way in which an organizational communication strategy can be developed. Using the American Red Cross as an example potential communication goals identified, in the context of the current issues of faced by the organization. Following the establishment of the goals, the identity and profile the target markets is determined, the message developed, the communication channels selected and a plan for implementation is presented. The bibliography cites 8 sources.

  • Marketing the Frigidaire Front-Loading Washing Machine

    A 3 page paper discussing a case study of Frigidaire's experiences in marketing the front-loading washing machine it introduced in 1996. The paper recommends that the company highlight the benefits that the consumer can expect directly, rather than addressing only the environmental benefits of the front-loading washer. Bibliography lists 1 source.

  • Market Research on Frigidaire's Front Loading Washing Machines

    This paper provides a case study relating to Frigidaire's innovative front loading washing machine. The author provides an outline of market research and an overview of market segmentation, and makes recommendations for different strategies. This three page paper has one source listed in the bibliography.

  • The 4 P's of the iPad Marketing Mix

    This marketing paper looks at Apple and the way that the iPad is marketed. The paper starts by looking at the background to the firm identifying some of their most important geographical markets. The main section of the paper examines the elements of the marketing mix. These are considered in general and the differences in the way that are applied across different areas is discussed. Three sources are cited in the bibliography of this five page paper.

  • The Water Market

    This 22 page paper is based on a case study supplied by the student. The paper examines the market for bottles water using a PEST analysis. The second part of the paper looks at some major bottles water suppliers, including Nestle, Group Danone, Coca Cola, PepsiCo and Suntory discussing the way they compete, the strengths and weaknesses of their strategies and the way that their strategies may be seen as a reaction to their rivals. The bibliography cites 10 sources.

  • Environmental Analysis for the Aqualim

    This 8 page paper is an environmental analysis that could be used when considering the launch of a new water saving device to be attached to showers. The paper looks at the macro environment in Australia and identifies the opportunities and threats that this new water conservation device; the Aqualim will face. The bibliography cites 8 sources.

  • CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

    A marketing and quality overview of California Pizza Kitchen. There are 12 sources listed in the bibliography of this 13-page paper.

  • Pizza Restaurant Weaknesses Case Study

    In four pages this paper examines marketing models including the 4Ps in an analysis of a pizza restaurant's strengths and weaknesses. Four sources are listed in the bibliography.

  • The Importance of Branding

    This 4 page paper uses the company and product WD40 as a springboard for a discussion on branding. Family branding and single item branding are compared and contrasted. Bibliography lists 6 sources.

  • BMW "Newness" and the Product Life Cycle (Case Study Analysis)

    This 4 page case study analysis focuses on the product life cycle. No bibliography.

  • Selling Radio Promotion for KikiCars, Inc. Car Dealership

    In four pages logic is pleaded by the radio station's sales representative regarding a sales plan to sell KikiCars Inc. a radio promotion costing $1,000.

  • Marketing Plan for a New Remote Control

    This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of products including audiovisual, kitchen equipment and even cars. The paper presents a brief description of the company, business mission, a situation analysis which looks at the industry and performs a SWOT analysis of the proposed new product and then identifies the target market and presents a marketing strategy. The bibliography cites 7 sources.

  • A Case Study of The Frigidaire Company

    This paper provides a case study conducted by the student regarding Frigidaire's front-loading washing machine. The author examines reasons why such an innovative product failed to meet market projections by using the Four P's marketing technique. This six page paper has one source listed in the bibliography.

  • The Skype EBay Merger

    This paper investigates the strategic moves made by the firms eBay and Skype from the beginnings of each of the companies, to the acquisition of Skype by eBay, to the reselling of Skype in 2010. The Skype and eBay business models are evaluated and it is noted that while Skype and eBay have many similarities, their differences are paramount. There are eight sources listed in the bibliography of this fourteen page paper.

  • The Viability of a New Type of Smartphone

    The writer considers a potential new design of smartphone and determines whether or not a firm which already operates in the communications and security sector should launch their new design onto the market. The most profitable markets are considered, along with potential target markets and marketing strategies. Three sources are cited in the bibliography this eight page paper.

  • Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

    In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven sources are cited in the bibliography.

  • FIVE FORCES, PEST AND SWOT ANALYSES OF DISH NETWORK

    Provides a Five Forces, PEST and SWOT analysis of DISH Network, to prove that a macro-analysis is necessary to the company's micro-analysis and decision-making capabilities. There are 3 sources listed in the bibliography of this 7-page paper.

  • Marketing Plan for a New Product; Solar Powered Air Conditioning

    This 7 page paper is a marketing plan for a new product; solar powered air conditioning. The paper uses the 4 P's model which looks at the product, Price, placement and promotion. Each of these aspects is considered individually. The paper ends with a SWOT analysis examining the strengths, weaknesses, opportunities and threats of the product. The bibliography cites 2 sources.

  • An Assessment and Marketing Proposal for New Student Loans

    The writer looks at the potential of the UK government to develop and then market a new type of student loan. The paper starts by discussing the role and use of marketing in this context, the way that the government has been involved in financial products and then moves onto the an assessment of a new student loan and the proposal for a marketing campaign to promote it to students and to voters. Seventeen sources are cited in the bibliography of this thirty-three page paper.

  • Recycling Mobile Telephones; A B2B Marketing Plan

    This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cellular) telephones. The paper looks at the potential market for acquiring the used telephones, considers the macro economic factors, the competitive influences, the market research issues, the purchase decision, pricing strategies and marketing approach. The bibliography cites 13 sources.

  • Annotated Bibliography on Special Interest Tourism

    In eight pages ten special interest tourism articles on such topics as eco tourism are summarized in this annotated bibliography.

  • Satanism Rumors and a Proctor and Gamble Trademark Study

    In six pages this paper discusses the issues associated with the Procter and Gamble's trademark and the rumors associated with it that links it to Satan worship. Nine sources are cited in the bibliography.

  • Travel Agency Marketing

    In seven pages this paper examines how to strategically market a travel agency.

  • Case Study: ONSET Ventures

    This 5 page paper examines the case study of ONSET Ventures, a venture capital company, and their funding of TallyUp, a start-up. Bibliography lists 1 source.

  • SWOT Analysis and Case Study of Video Concepts

    In six pages this paper presents a SWOT analysis of a small video store Video Concepts and the threat posed by Blockbuster Video.

  • The Snapple Acquisition

    Prior to the acquisition of Snapple by Quaker, this company had been quite successful. That is not to say that the acquisition failed, but this four page paper addresses the period prior to the acquisition and looks at the company accordingly. Various matrices are used in this analysis that lists six references.

  • Marketing Plan for a Golf School in Shanghai

    This 13 page paper is a marketing plan for a golf school located in Shanghai. The paper starts by considering the target market and then uses the model of the 4 P’s to outline the product, price, placement and promotion of the school. The bibliography cites 10 sources.

  • Marketing Plan for Blue Breeze Wind Park

    This 6 page paper develops a marketing plan for a company selling power with the provision and running of wind turbines. The initial primary market is farmers and ranchers with power companies targeted later in the company’s development. The bibliography cites 4 sources.

  • Zebra Beer

    This 3 page paper uses a case analysis to determine how Zebra Beer can best capture the market share it wants. Bibliography lists 3 sources.

 

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