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Number of Pages 12
Using a case study which was provided by the student the market for Asian Agri’s main product; palm oil, is assessed. The potential future of the industry and the strategy that the firm may adopt to leverage the growth projected is discussed. The last section considers the potential of an industry wide approach to enhancing the image of palm oil. Five sources are cited in the bibliography of this twelve page paper.
File: TS14_TEasianagri2.doc
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