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Number of Pages 16
This 16 page paper takes an in-depth look at Apple Inc performing a analysis of the firm using the Boston Consulting Group Matrix which classifies products or business units in to categories of cash cows, shooting stars, question marks or dogs. The paper looks at the development of Apple and its product ranges, how it has managed the product range and the current position of the firm. The bibliography cites 11 sources.
File: TS14_TEBCGapple.rtf
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