Business Intelligence Competitive Tool of Data Mining

Number of Pages 7

In seven pages data mining is discussed as an important competitive tool of business intelligence with a sample of PNC's bank purchase of Unica's Model 1 in order to sustain a marketing competitive advantage while at the same time expanding their base of customer satisfaction. Six sources are cited in the bibliography and a one page outline is also included.

File: D0_TJdatam1.rtf

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