Can and Do Global Brands Exist?

Number of Pages 9

Many companies seek to compete with the development of global brands. This 9 page paper considers what can be defined as a global brand, looking at the spread of the brand and the way the branding messages are communicated. The paper considers the theory and uses examples to illustrate points raised. The bibliography cites 9 sources.


File: TS14_TEglobrand.rtf


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