Case Study of the Carl Zeiss Company

Number of Pages 6

The writer uses a case study of the German optical lens manufacturer, the Carl Zeiss Company, to describe how the company has reached its corporate goals. The writer argues that company has used an alliance with a Philips subsidiary, ASML, to obtain competitive advantage. The paper is six pages long and there are four sources listed in the bibliography.


File: TS14_TEcarlzeis.rtf


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