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Number of Pages 13
Organizational change is a necessary process for any large organization. In 2009 Starbucks underwent a significant organizational change, which impacted on the entire company, including operations and structure. The writer looks at the way in which change will impact on middle management, looking at these changes in terms of the corporate strategy before considering the way in which change impacted on management roles and tasks. The perspectives utilized are those of a marketing manager, as well as an area manager responsible for a number of Starbucks cafés. Twelve sources are cited in the bibliography of this thirteen page paper.
File: TS14_TESBchanman.doc
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