Competitive Analysis of Marks and Spencer

Number of Pages 6

The writer looks at Marks and Spencer in 2010 and analyses their position, looking first at their vision and mission statements and core competences and then assessing the company in the competitive environment using a PESTEL analysis and a SWOT analysis. The paper ends with some strategic recommendations. Six sources are cited in the bibliography of this six page paper.


File: TS14_TEmarkswot10.rtf


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