I accept receiving promo codes and other educational info from this company.
Get My Code
Number of Pages 12
The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and approach to marketing as well as a PEST and SWOT analysis are used to assess the position of the brand. The general marketing strategy is then considered ands used as the basis for a proposed new marketing campaign. Eleven sources are cited in the bibliography of this twelve page paper.
File: TS65_TEviagra.doc
Send me this paper »
« Back to Topic Listings