Expanding Virgin Cola by Exporting to East Africa

Number of Pages 14

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it as a developing market. The writer starts by examining the company using a SWOT analysis. The potential target countries for export are discussed followed by the outline of an entry strategy. Eight sources are cited in the bibliography this fourteen page paper.


File: TS65_TEvirgincola.doc


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