Fair Trade Goods and Consumer Purchases Patterns

Number of Pages 7

In recent years there has been an increased demand for fair trade goods. The writer looks at why this trend may be taking place the way it is seen in marketing practices, how it is emerging in marketing trends and the constraints in the concept of fair trade in the mass market. Fourteen sources are cited in the bibliography of this seven page paper.


File: TS14_TEconfair.rtf


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