Generic Strategy of Southwest and its Fit with SWOT Factors

Number of Pages 9

Southwest Airlines are a very successful airline,. The writer examines the way that the firm competes and the source of competitive advantages. The strategy is then assesses in line with the firms strengths weaknesses opportunities and threats. The paper ends by looking at the alignment of the strategy with the mission of the firm. Seven sources are cited in the bibliography of this nine page paper.


File: TS65_TEstratmisSW.doc


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