How Retailers Select Site Locations

Number of Pages 9

This 9 page paper looks at how companies choose retail sites. The writer discusses the importance of location with reference to the local population, access to the target market, footfall levels, accessibility by transport and the concept of clustering. Other influences such as property prices, competition and supply chain management are included. The paper stars by looking at the theory and then considers how this can be observed in practice. The bibliography cites 9 sources.


File: TS14_TEretailoc.rtf


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