Improving Customer Retention - Useful Measures

Number of Pages 6

This 4 slide PowerPoint presentation along with notes for the speaker is based on a scenario provided by the student. A telecoms company wants to increase customer retention by becoming more competitive. The presentation provides an outline of the measures that may be used and the ways in which they may be applied to assess the situation and appraise results. The paper is six pages in length


File: TS14_TEcomcastpp.doc


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