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Number of Pages 16
The marketing mix, also known as the 4 P’s is taught in many schools and used by many marketers, but with increased complexity in the marketing environment is the has the model become outdated? The writer examines the marketing mix, including the way it has developed and the way it may be applied in the modern world before reaching a conclusion. Fifteen sources are cited in this sixteen page paper.
File: TS14_TEMM21centn.rtf
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