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Number of Pages 16
The decision making process is highly important in marketing, the paper starts by looking at how it takes place as well as various model that may be used to assess consumer behavior, including personality type and needs satisfaction. The second part of the paper moves onto internal business with a consideration of the motivation for mega mergers and the challenges or these types of transactions as well as the difficulties of international negotiations. Twelve sources are cited in this sixteen page paper.
File: TS14_TEintmarq1.rtf
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