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Number of Pages 4
Montblanc pens and Marks and Spencer’s have faced similar problems to the case study, problems with their position in the market and the way in which they differentiate themselves. The two cases are used to identify the way Smith Systems Consulting may overcome the problems that they are facing in the case that was provided by the student. Three sources are cited in this four page paper.
File: TS14_TESSMpos.rtf
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