Research Paper On New Product Development Pdf

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • New Product Development

    In ten pages this paper discusses new product development and the problems that may be encountered when a dominant product is overthrown. Eight sources are listed in the bibliography.

  • Marketing Strategies for Coca Cola

    In ten pages this paper considers Coca Cola in terms of its new product development, diversification, new market creations and penetration of markets with an evaluation of targeting certain niche markets and their effects on company positioning. Twelve sources are cited in the bibliography.

  • The Launch of Innocent as a Multidimensional Product

    Innocent Smoothies were launched onto the market in 1999, the writer looks at the way that these could be seen as satisfying different needs with variant characteristics and also examined their position in terms of new product development. Two sources are cited in the bibliography of this three page paper.

  • Developing a New Product

    In twenty pages the strategy for new product development is discussed along with such pertinent issues as market testing, conjoint analysis, perceptual mapping, patent and copyright protection, financial budgets and targets, market identification, segments, and mission statements included. There are ten bibliographic sources listed.

  • Kirham Instruments Product Development

    In six pages this paper examines Kirkham Industries' Harvard Business Case Study 9 697 058 in an evaluation of its new product's development process. Four sources are cited in the bibliography.

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